Over the past 10+ years, I’ve built full-funnel content strategies for B2B organizations (always with revenue front-of-mind). I bring cross-functional teams together to engage audiences and exceed business objectives—from first touch to retention.

A high-level overview of the benefits of continuous learning - designed for placement on Codecademy's B2B landing page.

I commissioned a research firm to survey CTOs about what they're struggling with. This infographic summarizes my findings and generated dozens of new contacts and ~10 MQLs within 30 days of launching.

Created to target a key Codecademy persona: marketing managers looking to introduce more tech into their workflows.

Economic and employment thought leadership was a pillar of my content strategy for JobTarget.

Utilizing Codecademy's own engineering expertise, this mid-funnel piece provided a snapshot of how the company's recently-launched B2B product.

Designed for use in paid media campaigns, this a 15-second look at the company's B2B product.

Using video ad spend as a sign of economic change during the early stages of COVID, this infographic was part of a larger effort I initiated to help provide insight into the overall recovery.

Developed from a consumer research study I commissioned, this post examined consumer preferences with online video and aimed to help digital publishers optimize their video strategies.

Connatix housed significant AI expertise, which I tapped to identify how the technology might impact the publishing world. IMAGES FPO - this eBook was unfortunately interrupted by COVID.

Gen Z, the next big target market, was the subject of this piece, outlining ways our internal experts identified to better reach this lucrative new audience.

I worked closely with a freelance designer to direct the development of this event banner, ensuring brand alignment and appropriate use of space based on physical booth setup.

The output of my Connatix consumer research survey, Disruptive Dynamics outlined the survey's findings, helping to guide online publishers toward more successful content dissemination.

This blog post was developed using data from a research study I completed and was used to both generate traffic and to support the launch and promotion of the final output of the study.

This vertical banner promotes an education group's booth at a large international college fair. While not a full-time designer, I love stretching those muscles now and then!

Developed with Shutterstock graphic designers, this piece helped our sales team to promote Shutterstock's high-end brand, Offset. It was distributed as a customizable PDF allowing the team to individualize it.